The Story Behind The Strategy

Hi! I am Miki Vasquez, a junior at the University of Arizona’s Eller College of Management majoring in Marketing with a focus on digital marketing and analytics. I’m passionate about transforming data into creative storytelling that builds authentic connections between brands and their audiences. My work blends analytical precision with a strong sense of design and purpose, reflecting my belief that creativity backed by insight drives meaningful impact.

At Eller, I’ve strengthened my skills through leadership and collaboration. I’ve served on my sorority’s social media committee, contributed to the Eller Social Media Club, and worked as part of a team that won a Business Case Competition by developing a data-driven marketing strategy. These experiences have deepened my understanding of teamwork, communication, and how digital engagement strategies translate into measurable success.

Beyond academics, I remain an active member of the Eller Social Media Club, where I continue to refine my skills in content creation, campaign planning, and analytics. I strive to combine creativity and strategy to produce marketing that not only engages audiences but also drives results. I’m hardworking, motivated, and passionate about continuous growth, always seeking opportunities to learn, collaborate, and challenge myself in new ways. My dedication to my craft and ability to blend analytical thinking with creative vision drive my goal of becoming a strong, impactful professional in digital marketing.

Awards & Achievements

These awards from the Eller College of Management showcase the outcome of perseverance, innovation, and a drive for success. Each recognition represents a milestone in my growth.