The Story Behind The Strategy

Hi! I am Miki Vasquez, a senior at the University of Arizona’s Eller College of Management majoring in Business Marketing with a certificate in Sports Management. I’m passionate about combining creativity and analytics to build meaningful connections between brands and their audiences. I enjoy transforming insights into engaging content and marketing strategies that not only capture attention but also drive measurable results.

Through my experience as a Marketing Coordinator at Dance Tech and a Marketing Creator Intern at Garde-Robe, I’ve developed skills in social media marketing, content creation, campaign planning, brand strategy, and performance analytics. At Dance Tech, I manage promotional campaigns and digital content across Instagram and TikTok, using creative strategies to support engagement and student enrollment.

At Eller, I’ve continued developing my leadership and business skills as Vice President of Finance for the Eller Social Media Club and through involvement in the Sports Management Association. I’ve also competed in and won a Business Consulting Case Competition, where my team used financial analysis and data-driven insights to develop strategic business recommendations.

I’m especially interested in opportunities that allow me to combine digital marketing, analytics, creative strategy, and sports. I’m motivated by continuous growth and enjoy collaborating with others, taking on new challenges, and finding creative ways to turn ideas and insights into meaningful results.

Awards & Achievements

These awards from the Eller College of Management showcase the outcome of perseverance, innovation, and a drive for success. Each recognition represents a milestone in my growth.